Kelsus Watch Co.

The Apple Timepiece

Reclaimed MacBook aluminum. Sellita SW240. Day-date complication. 38mm dark graphite.

Reserve Your Place
The Apple Timepiece — design concept featuring machined aluminum alloy dial and Apple logo homage bracelet links

The dial is machined from aluminum recovered from Steve Jobs-era MacBook Pro unibody shells. The same 6061-T6 alloy that defined a decade of industrial design, recut and refinished as a watch dial. It has a cool, precise surface finish that anyone who's run their thumb across a MacBook trackpad will recognize immediately.

The 38mm case and integrated bracelet are finished in dark graphite—the same color Apple called “Space Gray” before they quietly retired the name. Individual bracelet links reference the Apple logo silhouette in their geometry. Inside, the Sellita SW240 automatic handles day and date complications with a 38-hour power reserve. Exhibition caseback lets you watch it work.

For people who remember when “think different” was a materials science argument.

The Apple Timepiece — detailed view The Apple Timepiece — exhibition caseback showing Sellita SW240 movement
Front view Caseback view

The Apple Timepiece

A tribute to the machines that changed everything. Reclaimed aluminum, Space Gray graphite, and day-date utility.

  • Reclaimed MacBook Pro aluminum dial (Silver)
  • Apple logo homage bracelet links
  • Day-date complication
  • 38mm dark graphite case and bracelet (Space Gray homage)
  • Exhibition caseback
  • Swiss Sellita SW240 automatic movement
  • 100m water resistance
Design Concept Limited Production Late 2026

First Production Run: Late 2026

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